The Complete Marketplace Image Size Guide (2026): Amazon, eBay, Shopify & More

You've photographed your products. They look great. You're ready to list them on Amazon, eBay, Shopify, and Instagram. Then you hit upload and discover each platform wants different image sizes.

Amazon wants 2000×2000 pixels. eBay recommends 1600×1600. Shopify prefers 2048×2048. Instagram needs 1080×1080. And if you get the dimensions wrong, your images look blurry, get cropped awkwardly, or worse - get rejected entirely.

This guide covers the exact image size requirements for every major marketplace in 2026, why these specific dimensions matter, and how to resize your product images correctly the first time.

Why Image Dimensions Matter More Than You Think

Image size isn't just a technical checkbox. The right dimensions directly impact:

Search Rankings: Amazon's algorithm favors listings with properly sized images. Images below 1000px on the longest side don't enable zoom, which hurts your search position.

Conversion Rates: Products with zoom-enabled images convert 10-30% better than those without. Customers want to inspect products closely before buying.

Mobile Display: Over 75% of marketplace shopping happens on mobile. Images that work perfectly on desktop can look terrible on phones if they're not sized correctly.

Page Load Speed: Oversized images slow down your listings, hurting both user experience and SEO. A 10MB image takes 4-5 seconds to load on mobile data.

Professionalism: Inconsistent image sizes across your catalog make your brand look amateur. Uniform, properly sized images signal quality.

Amazon Image Size Requirements 2026

Amazon is the strictest about image dimensions because they want a consistent experience across millions of products.

Main Image Requirements

• Minimum: 1000px on the longest side (absolute minimum)
• Recommended: 2000×2000px or larger
• Maximum: 10,000px on either side
• File Size: Under 10MB
• Format: JPEG, PNG, GIF, or TIFF (JPEG preferred)
• Aspect Ratio: 1:1 (square) recommended, but not required

The 1000px minimum enables the zoom function, which is crucial. But here's what Amazon doesn't tell you: 1000px is barely enough. The zoom is clunky and pixelated.

Top-performing Amazon listings use 2000×2000px or larger. This creates smooth zoom, looks crisp on high-DPI displays, and performs better in Amazon's search algorithm.

Secondary Images

Same technical specs as main images, but you get more creative freedom. You can use:

• Lifestyle photography with backgrounds
• Infographic images with text overlays
• Detail shots and close-ups
• Size comparison charts

Amazon allows up to 9 total images (1 main + 8 secondary). Use them all.

Common Amazon Sizing Mistakes

The "Just Over 1000px" Trap: Uploading images at 1001px technically meets requirements but delivers a poor customer experience. The zoom function is jerky and images look grainy on Retina displays.

Inconsistent Dimensions: Using 2000×2000 for some images and 1500×1800 for others creates visual inconsistency. Stick to one size across your entire catalog.

The File Size Ceiling: Shooting at 4000px sounds great until your file hits 12MB and gets rejected. Aim for 2000-2500px with 85-90% JPEG quality - the sweet spot for quality and file size.

Need to verify your images before upload? Use our free Amazon Image Validator to check format, dimensions, background color, and compliance in seconds.

eBay Image Size Requirements 2026

eBay's requirements are more flexible than Amazon's, but that doesn't mean you should be sloppy about sizing.

Recommended Dimensions

• Optimal: 1600×1600px
• Minimum: 500px on the longest side
• Maximum: 9000px on the longest side
• File Size: Under 12MB
• Format: JPEG, PNG, GIF, BMP, or TIFF

eBay's zoom feature activates at 1000px or larger, so aim for at least that. But the recommended 1600×1600px hits the sweet spot.

Why 1600×1600 for eBay?

eBay's image display system is optimized for 1600px. Larger images get downscaled anyway, so uploading 4000px images just slows down loading times without visual benefit.

That said, if you're also selling on Amazon, it makes sense to use 2000×2000px across all platforms. The slight oversize on eBay doesn't hurt, and it maintains consistency.

eBay Gallery Plus

If you're paying for eBay's Gallery Plus feature (which shows larger images in search results), 1600px minimum is essential. Smaller images get pixelated when enlarged.

Shopify Image Size Requirements 2026

Shopify is built for flexibility, but that doesn't mean "anything goes" with image sizes.

Recommended Dimensions

• Optimal: 2048×2048px
• Minimum: 800px for acceptable quality
• Maximum: 5472×5472px (but not recommended)
• File Size: Under 20MB (but 2-5MB ideal)
• Format: JPEG or PNG (JPEG preferred for photos)
• Aspect Ratio: 1:1 (square) strongly recommended

Shopify automatically creates multiple versions of your images:

• Thumbnail: 50px
• Small: 100px
• Medium: 200px
• Large: 400px
• Original: Your uploaded size

Starting with 2048×2048px ensures all these versions look crisp. Smaller source images create fuzzy thumbnails.

Shopify's Hidden Image Constraint

Shopify's documentation says they support up to 5472×5472px, but here's the catch: they compress images above 2048px anyway. Uploading 4000px images doesn't improve quality - it just increases your storage costs.

The 2048×2048px recommendation is based on Shopify's actual image processing pipeline, not just their public documentation.

Mobile Optimization

Shopify themes are mobile-first. Images display at different sizes depending on screen width. A 2048px square image scales perfectly to all device sizes without looking stretched or cropped.

If you're using non-square images, 2048px wide × 2732px tall works well for portrait-oriented products (like bottles, phone cases, or apparel).

Etsy Image Size Requirements 2026

Etsy emphasizes visual discovery, making image quality crucial for standing out in search and category browsing.

Recommended Dimensions

• Optimal: 2000×2000px
• Minimum: 2000px on the shortest side (Etsy's actual requirement)
• Aspect Ratio: Flexible, but square images display best
• File Size: Under 10MB
• Format: JPEG, GIF, or PNG

Etsy's requirement is unusual: 2000px on the shortest side, not the longest. This means:

• A square image should be 2000×2000px
• A portrait image should be 2000×2667px (3:4 ratio)
• A landscape image should be 2667×2000px (4:3 ratio)

Why Etsy Wants Large Images

Etsy's search results display images at varying sizes depending on placement. Featured listings and category pages show larger images. If your source images are too small, they look pixelated in premium placements.

Plus, Etsy allows customers to zoom on all images. 2000×2000px creates a smooth zoom experience that builds buyer confidence.

Etsy's Image Quantity

You can upload up to 10 images per listing. Use them. Etsy's algorithm favors listings with multiple images because they provide better customer experience.

Instagram Image Size Requirements 2026

If you're selling on Instagram Shop or using Instagram for marketing, image dimensions are critical for how your products display.

Feed Posts

• Square: 1080×1080px (most common)
• Portrait: 1080×1350px (4:5 ratio)
• Landscape: 1080×566px (1.91:1 ratio)

Instagram compresses images heavily, so starting with the exact recommended size prevents quality loss.

Instagram Stories

• Dimensions: 1080×1920px (9:16 ratio)
• Safe Zone: Keep important content in the center 1080×1350px to avoid UI overlay

Instagram Reels

• Dimensions: 1080×1920px (9:16 ratio)
• Aspect Ratio: Must be vertical 9:16

For product photography, 1080×1080px square is the most versatile. It works in feed, displays well in grid view, and looks professional.

If you're creating lifestyle content for Stories or Reels, shoot at 1080×1920px to fill the full screen.

Facebook Marketplace Image Requirements 2026

Facebook Marketplace has become a major e-commerce channel, especially for local sales and direct-to-consumer brands.

Recommended Dimensions

• Optimal: 1200×1200px
• Minimum: 600px on the shortest side
• Aspect Ratio: Square (1:1) or portrait (4:5)
• File Size: Under 8MB
• Format: JPEG or PNG

Facebook compresses images aggressively, so 1200×1200px is the sweet spot. Larger images get compressed down anyway, while smaller images look pixelated on mobile.

Facebook Shop

If you're using Facebook Shops (integrated with your Shopify or other e-commerce platform), use the same 2048×2048px images you use for Shopify. Facebook will downscale them for Marketplace automatically.

Pinterest Image Size Requirements 2026

Pinterest is often overlooked as a sales channel, but for certain product categories (home decor, fashion, beauty, DIY), it drives significant traffic.

Recommended Dimensions

• Optimal: 1000×1500px (2:3 ratio)
• Minimum: 600px wide
• Aspect Ratio: Vertical (2:3 or 1:2) performs best
• File Size: Under 20MB (but keep it under 5MB for faster pinning)

Pinterest favors tall, vertical images. The 2:3 ratio (1000×1500px) takes up more screen real estate in feeds and gets more engagement.

Why Vertical on Pinterest?

Pinterest is a mobile-first platform with vertical scrolling. Tall images are more visible and get clicked more often than square or horizontal images.

If you're repurposing product photos for Pinterest, crop them to 1000×1500px portrait rather than using square marketplace images.

TikTok Shop Image Requirements 2026

TikTok Shop is growing rapidly as a social commerce platform, especially for viral products and impulse purchases.

Recommended Dimensions

• Optimal: 1080×1080px (square)
• Minimum: 800×800px
• Format: JPEG or PNG
• File Size: Under 5MB

TikTok Shop displays product images in various contexts - live stream shopping, in-feed product tags, and standalone shop pages. Square 1080×1080px images work best across all these placements.

The Multi-Marketplace Image Strategy

Most sellers list products across multiple platforms. Here's how to optimize images for all channels without creating separate versions for each:

The Universal Size: 2000×2000px

If you need one size that works everywhere, use 2000×2000px square images.

This size:

• ✅ Exceeds Amazon's minimum and enables great zoom
• ✅ Exceeds eBay's optimal recommendation
• ✅ Perfectly matches Etsy's requirements
• ✅ Works great on Shopify (slightly compressed from 2048px, but negligible)
• ✅ Gets downscaled for Instagram/Facebook without quality loss
• ✅ Works for all social commerce platforms

The Premium Strategy: 2048×2048px

For Shopify-primary sellers, 2048×2048px is ideal:

• ✅ Perfect for Shopify (no compression)
• ✅ Exceeds all marketplace minimums
• ✅ Slight overkill for Amazon but still excellent
• ✅ Creates crisp thumbnails and zoom

Batch Resizing Without Quality Loss

The biggest mistake sellers make is manually resizing images one at a time in Photoshop. This is slow, inconsistent, and error-prone.

Use our free Marketplace Image Resizer to:

• Upload up to 20 images at once
• Choose your target marketplace (Amazon, eBay, Shopify, etc.)
• Or set custom dimensions
• Download all resized images as a ZIP file

The tool processes everything in your browser (100% private), maintains aspect ratio with smart cropping, and delivers perfectly sized images in seconds.

Image Format: JPEG vs PNG vs TIFF

Most marketplaces accept multiple formats, but some are better than others for e-commerce.

JPEG (Recommended)

• Best for: Product photography with backgrounds
• Pros: Small file size, widely supported, fast loading
• Cons: Lossy compression, no transparency
• Quality Setting: 85-90% for the sweet spot

PNG

• Best for: Images requiring transparency (isolated products)
• Pros: Lossless compression, supports transparency
• Cons: Larger file sizes than JPEG
• When to Use: Product photos with transparent backgrounds

TIFF

• Best for: Archival storage and printing
• Pros: Highest quality, lossless
• Cons: Huge file sizes, not web-optimized
• Recommendation: Don't use for marketplace listings

The Workflow

1. Shoot or create product images at high resolution (3000px+)
2. Archive originals as TIFF or maximum quality JPEG
3. Export web versions as JPEG at 90% quality
4. Resize to marketplace-specific dimensions
5. For products needing transparency, use PNG

If you're removing backgrounds, our free Background Remover tool exports transparent PNGs automatically - perfect for Amazon main images and overlay graphics.

Common Image Sizing Mistakes (And How to Fix Them)

Mistake #1: Uploading Photos Straight from Your Phone

Modern smartphones shoot at 4000×3000px or higher in non-square aspect ratios. Uploading these directly causes:

• Massive file sizes (10-20MB)
• Slow loading times
• Awkward cropping on marketplaces
• Wasted storage and bandwidth

Fix: Always resize and crop before uploading. Use preset marketplace dimensions.

Mistake #2: Thinking Bigger is Always Better

"If 2000px is good, 5000px must be better!" Wrong. Most marketplaces compress large images anyway, so you're just:

• Increasing file size
• Slowing page load times
• Wasting server storage
• Getting no visual benefit

Fix: Stick to the recommended dimensions. More pixels ≠ better results.

Mistake #3: Inconsistent Dimensions Across Your Catalog

Using different sizes for different products creates visual inconsistency. Customers notice when some images look crisp and others look fuzzy.

Fix: Standardize on 2000×2000px (or 2048×2048px) for all products. Batch process your entire catalog at once.

Mistake #4: Ignoring Aspect Ratio

Resizing a 3:2 landscape photo to 1:1 square by stretching it creates distorted products. Resizing by cropping might cut off important parts.

Fix: Use smart cropping that centers on the product. Or shoot square from the beginning.

Mistake #5: Using Low-Quality Images from Suppliers

Dropshippers often get 500×500px images from suppliers and try to upscale them to 2000×2000px. This creates blurry, pixelated results.

Fix: Request high-resolution images from suppliers upfront. If unavailable, consider shooting your own or using AI upscaling tools - though nothing beats native high-res photography.

Mistake #6: Forgetting About Mobile

Your images look perfect on your 27" monitor at 2560×1440 resolution. But on a phone? Details are invisible, text is unreadable, and the product looks tiny.

Fix: Always check how images display on mobile before finalizing. Zoom in on a phone screen to verify text readability and product visibility.

Platform-Specific Sizing Tips

Amazon: Go Big on Main Images

Amazon's zoom feature is powerful. Customers expect to inspect every detail. Use 2000×2000px minimum for main images, and consider going up to 2500×2500px for products where detail matters (jewelry, electronics, complex products).

For secondary images with text overlays, keep text large and bold. Remember that 70% of views are on mobile.

eBay: Balance Quality and Load Speed

eBay buyers often comparison-shop across multiple listings. Your images need to load fast while still looking professional. 1600×1600px is the sweet spot - large enough for great zoom, small enough for fast loading.

Shopify: Think About Your Theme

Different Shopify themes display images differently. Some themes show large hero images, others use smaller product grids. Check how your theme handles product images and size accordingly.

2048×2048px works universally, but if your theme crops images to specific ratios, shoot with that ratio in mind.

Instagram: Content Type Matters

Product feed posts? 1080×1080px square. Stories showcasing products? 1080×1920px vertical. Carousel posts with multiple products? 1080×1080px for consistency. Reels demonstrating products? 1080×1920px vertical.

Match dimensions to content type for maximum engagement.

How to Resize Images Without Losing Quality

Resizing images incorrectly causes pixelation, blurriness, and artifacts. Here's how to do it right:

Desktop Software

Photoshop: Use Image Size with "Preserve Details 2.0" resampling for downscaling. For upscaling (not recommended), use "Preserve Details" with noise reduction.

GIMP (free): Use Scale Image with "NoHalo" interpolation for best results.

Preview (Mac): Simple but effective. Tools → Adjust Size, ensure "Resample image" is checked.

Batch Processing

For 10+ images, batch processing saves hours:

Photoshop: Create an Action, then use File → Automate → Batch XnConvert (free): Excellent free batch converter for Windows/Mac/Linux ImageMagick (command-line): For technical users, incredibly powerful

Online Tools (Easiest)

Our Marketplace Image Resizer handles batch resizing in your browser:

1. Upload up to 20 images
2. Select marketplace preset (Amazon 2000×2000, eBay 1600×1600, etc.)
3. Download resized images as ZIP
4. All processing happens locally - your images never leave your device

No software installation, no subscription, completely free.

File Size Optimization

Dimensions are half the equation - file size is the other half. A 2000×2000px image can be 500KB or 5MB depending on compression.

Target File Sizes

• Amazon/eBay/Shopify: 200-800KB per image (under 2MB max)
• Instagram/Facebook: 100-300KB per image
• Pinterest: 300-600KB per image

How to Compress Without Quality Loss

TinyPNG: Excellent free tool that compresses PNG and JPEG without visible quality loss. Use before uploading to marketplaces.

JPEG Quality: When exporting from photo editors, use 85-90% quality. Below 85% creates visible artifacts. Above 90% increases file size without visible benefit.

Remove Metadata: Cameras embed metadata (EXIF data) that bloats file size. Strip it out before upload.

Progressive vs Baseline JPEG: Progressive JPEGs load faster and are better for web. Enable in your export settings.

Mobile-First Image Sizing

Over 75% of e-commerce traffic is mobile. Your images must work perfectly on small screens.

Mobile Display Realities

• Most phone screens are 390px-430px wide (iPhone 14, Galaxy S23)
• Product images display at about 350px on most marketplace apps
• Zoom allows customers to see full resolution

This means your 2000×2000px image displays at 350px, giving customers 5.7x zoom capability. Perfect for inspecting details.

Mobile Testing Checklist

Before finalizing images:

• ✅ Open listings on your phone
• ✅ Check if product is clearly visible at thumbnail size
• ✅ Verify text on infographic images is readable
• ✅ Test zoom functionality
• ✅ Confirm images load in under 3 seconds on mobile data

Special Considerations by Product Type

Apparel and Fashion

Square images work for most clothing, but portrait orientation (4:5 ratio) shows full outfits better:

• Amazon Fashion: 2000×2500px (4:5 ratio)
• Instagram Fashion: 1080×1350px (4:5 ratio)
• Shopify Fashion: 2048×2560px (4:5 ratio)

Jewelry and Small Items

Jewelry needs extra resolution for zoom:

• Recommended: 2500×2500px or even 3000×3000px
• Reason: Customers need to see fine details, materials, and craftsmanship
• Keep file size under control: Use higher JPEG compression (80-85%)

Check out our guide on jewelry photography hacks for tips on capturing sparkle and detail.

Electronics and Gadgets

Show multiple angles and details:

• Main image: 2000×2000px square, white background
• Secondary images: Close-ups of ports, screens, controls
• Infographic images: Dimensions, compatibility, features

Home Goods and Furniture

Size perception is critical for furniture:

• Include scale reference images: Show products next to common objects
• Lifestyle images: Show furniture in actual rooms
• Dimension callouts: Use measurement arrows on images

Learn how to create product images with measurement arrows to eliminate size confusion.

Beauty and Personal Care

Packaging and texture matter:

• Front-facing: 2000×2000px showing full packaging
• Texture close-ups: Show product consistency (cream, gel, liquid)
• Before/After: If allowed by platform and compliant with regulations

Automating Image Resizing for Large Catalogs

If you're managing hundreds of SKUs, manually resizing images is impossible. Here's how to automate:

For Dropshippers

Pull supplier images → Batch resize to marketplace specs → Upload via API or bulk import

Use the Marketplace Image Resizer for the middle step - handles 20 images at a time with marketplace presets.

For Private Label Sellers

Shoot products once at high resolution → Create master archive → Generate marketplace-specific versions

Keep originals at 4000×4000px for future use. Generate 2000×2000px for Amazon/eBay, 2048×2048px for Shopify, 1080×1080px for Instagram.

For Agencies and VAs

Set up standard operating procedures:

1. Download all product images
2. Batch resize using marketplace presets
3. Optimize file size with TinyPNG
4. Upload to each platform
5. Verify display on mobile

Document the exact tools and settings used for consistency across team members.

The Future: AI-Powered Image Optimization

AI is changing product photography and image optimization. Tools now can:

• Remove backgrounds automatically and create perfect white backgrounds for Amazon
• Generate multiple angles from a single photo
• Upscale low-res images while maintaining quality
• Create lifestyle scenes with AI-generated backgrounds
• Auto-crop to optimal dimensions for each marketplace

For example, Prontoshoot's AI can take a simple product photo and automatically:

1. Remove the background (creating that pure white Amazon requires)
2. Resize to marketplace-specific dimensions
3. Generate lifestyle variations with AI backgrounds
4. Create infographic images with measurement callouts
5. Export optimized files for each platform

This is the future of e-commerce imaging - automated, scalable, and professional.

Quick Reference: Marketplace Image Sizes 2026

Conclusion: One Size (Strategy) Fits All

You don't need different images for every platform. You need a smart multi-marketplace strategy:

1. Shoot or create images at 2000×2000px or larger (square)
2. Use this as your universal source for all platforms
3. Resize when needed for platform-specific requirements (Instagram, Pinterest)
4. Maintain consistency across your entire catalog
5. Optimize file sizes without sacrificing quality

The goal isn't perfection on every platform - it's professional consistency everywhere while meeting each platform's minimum requirements.

Use our free tools to streamline the process:

• Marketplace Image Resizer - Batch resize to any marketplace dimensions
• Background Remover - Remove backgrounds for clean, professional product images
• Amazon Image Validator - Verify compliance before upload

With properly sized images, you'll rank better in search, convert more browsers into buyers, and build a professional brand across all marketplaces.

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Professional Product Photography Solutions

Need more than just properly sized images? Create stunning product photos that stand out:

Popular Marketplaces:

• Amazon Product Photography - Compliant main images and lifestyle shots
• Shopify Product Photography - Cohesive catalog imagery
• Etsy Product Photography - Handmade and vintage product styling
• Instagram Product Photography - Feed-ready product content

Photography Styles:

• Studio White Background - Marketplace-compliant images
• Lifestyle Photography - Products in real-world settings
• Infographic Images - Feature callouts and dimensions

Browse all photography solutions →

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